About This Project

Humber College

Advancing Educational Excellence

Established as one of Canada’s pre-eminent colleges with over thirty schools and business units and departments, Humber’s outdated and fragmented image required a new symbol and branding system that could unify and support its leadership position.

Following research, brand audits and internal brand clarity sessions, we created a new positioning, umbrella brand architecture system and brand expression that addressed all of the parts that made up the Humber brand. In addition to multiple applications, communications materials and media, brand workshops and standards were created to build continuity and long term success.