About This Project

Muskoka Roastery Coffee Co.

A Pioneering Spirit

Driven by the same pioneering spirit that opened up the Muskoka region more than a century ago, the founders of Muskoka Roastery Coffee Co. created a premium coffee business anchored by the core values of quality and hard work.

We created a new brand identity and expression that combined the natural, handcrafted characteristics of a premium coffee with the origins of Muskoka. The rebranding program involved multiple applications across various media, and was a significant factor towards sales increases and overall brand awareness.