About This Project

The Sony Store

So Giving.

The Sony Store was looking to revitalize its approach to their traditional seasonal holiday catalogue as part of its seventy-store wide promotion across Canada.

An overarching theme was developed to enhance the brand image of Sony products using inspiring imagery, emotive words and colourful bold layouts. The promotion was extended into store window displays, promotions, mall posters, and gift idea flyers offering savings, discounts and rebates on a select group of Sony products.